Leverages AI to Create a Personalized Sales Assistant
About Project
Re-defining the project brief:
To design a plugin for Shopify that focuses on online shopping websites in a way that is non intrusive yet enhances the customer's experience by curating product lists based on their preferences.
Things the plugin can do
Asist discounts while engaging new users and make them loyal customers.
Collect and use insights derived from the user's selections and would give the adminstration insights into what the customer likes and how they respond to the shop.
Make Asist a one stop shop for a personalized shopping experience.
Why Asist ?
The end of third party cookies makes employing new marketing strategies imperative and unavoidable. Asist creates a safe way to help customers make shopping choices without infringing on their privacy.
This is done by using analytical or first party cookies that maintain the customer's privacy and maximizing sales.
Approach
Categorising Pop Ups
Types of pop ups+ their users
The segregation of the different Asists based on user journeys and 21 different scenarios.
Text, Image and Response
Spin the Wheel
Rating
Information Architecture
The architecture for the flow of different user groups was created namely the Customer accessing the ecommerce website and the admin handling the Asist Pop Ups in the backend
Typical Customer Journey on a
website with Asist Pop Ups
Typical Shop Admin Dashboard on
a Shopify website with Asist Pop Ups
Wireframe Design For Admin
Having a higher user to customer conversion rate. Keeping first time users engaged and coverting them into loyal customer. Building new and sustainable marketing strategies from the existing data about the customer. Customization of the existing shopping experience.
Page groups
Create Page groups to keep your Asist Popups organized.
View Asists
View all of your Pop Ups within said Page Groups.
Add Asist
Build Pop Ups with real time previews, Pop Ups automatically update to publish ready designs.
Visual Design For Customers on Shop
Having a higher user to customer conversion rate. Keeping first time users engaged and coverting them into loyal customer. Building new and sustainable marketing strategies from the existing data about the customer. Customization of the existing shopping experience.
Onboarding
Onboarding potential customers and giving them something to look forward to
Product Suggestions
Pop Ups with Product recommendations, wich might recommend.
Similar products Products bought together Selling variants of higher or lower prices Product Variants.
Social Proofing + Reviews
Social Proofing to build trust and reviews to get feedback on shopping experience and products.
Quizzes
Curate quizzes for customers to curate better suggestions and understand the customer's needs.
Enough Talking
Let's Collaborate
